Scroll long enough, and it’s clear: today’s ads borrow heavily from creator culture. The polished campaign and the creator’s feed are no longer worlds apart — they’re feeding each other. And in 2025, a few names stand out for shaping how brands look, feel, and move.

Drex Lee is one of them. Known for mobile-first, one-take storytelling, his videos are raw yet cinematic, forcing brands to rethink how they frame, cut, and pace content. That sense of immediacy — as if the ad could have been shot in a single breath — is already visible in fashion films and product teasers.

Then there’s KAWS and Banksy. They’re not “creators” in the TikTok sense, but their fingerprints are everywhere. Street art, bold visuals, and cultural commentary continue to slip into mainstream campaigns. When brands want to feel urgent, disruptive, or part of a wider conversation, they borrow from the language these artists perfected years ago.

Ingrid Picanyol, a Barcelona-based designer, brings a very different energy. Her colorful, pattern-driven worlds mix illustration with bold shapes, and her influence can be traced in lifestyle branding, packaging, and playful ad layouts. She’s proof that strong, personal design languages can resonate far beyond the art world.

And in the influencer space, Becca Bloom has become a face to watch. Her visual tone — styled shoots that balance color harmony and aspirational aesthetics — is shaping how luxury and beauty brands present themselves online. It’s less about glossy perfection and more about controlled intimacy: close enough to feel relatable, elevated enough to feel desirable.

The lesson is simple. Whether it’s Drex’s immediacy, Banksy’s bite, Ingrid’s patterns, or Becca’s harmony — brands are no longer just hiring creators. They’re absorbing their visual DNA. But here’s the warning: copy too closely, and you risk being a pale imitation. The smartest brands know when to channel influence — and when to step aside and let their own voice come through.d launch videos.

Then there’s Sabrina Brier, who makes street style feel cinematic. Luxury houses have taken notes, echoing her sharp contrasts and layered color grades in their own campaigns. When Sabrina posts, it doesn’t just trend—it sets a tone.

The truth is simple: creators have become the mood boards. Their filters, transitions, even the way they use silence or space—it all seeps into brand work. Agencies used to dictate the look of the season; now it’s often a twenty-something with an iPhone and a gut instinct.

Brands can chase the look, but here’s the catch: copy it too closely and you risk blending into the noise. The trick is knowing when to borrow and when to build. Because style without soul is just another scroll-past.